Quick Facts

Address: 9754 WI-54, Wisconsin Rapids, WI 54494
Phone: (715) 424-7766
Primary Specialties: ShoreMaster docks, boat lifts, floating docks, seasonal installation and removal, repair and boat storage
Service Area: Central Wisconsin
Website: MSC Boat Lifts & Docks

Overview

MSC Inc. Boat Lifts & Docks is a third-generation, family-owned waterfront company serving Central Wisconsin. The business dates to 1971 and has specialized in docks and boat lifts since the late 1980s.

MSC sells, installs and services dock and lift systems and provides custom waterfront configurations based on individual properties. The company is a ShoreMaster distributor and dealer and maintains a dock and boat-lift display along Highway 54 between Wisconsin Rapids and Plover.

Services & Products

• ShoreMaster dock systems
• Truss docks
• Rail-style docks
• Floating docks
• Wave Armor products
• Boat lifts
• Vertical boat lifts
• Dock and lift installation
• Seasonal installation
• Seasonal removal
• Dock and lift service
• Custom waterfront layouts
• Crane-barge service
• Boat storage
• Dock and lift accessories

Dock Systems

MSC offers ShoreMaster Infinity dock systems in several configurations, including traditional truss and rail-style designs. Waterfront layouts can be customized around the property’s shoreline and recreational needs.

Floating Docks

Floating dock options include PolyDock and Wave Armor systems for properties where a floating configuration is preferred.

Boat Lifts

ShoreMaster vertical boat lifts are available for protecting watercraft alongside residential docks. Lift selection can be matched to the boat and waterfront conditions.

Seasonal Installation & Removal

MSC maintains a substantial seasonal customer base and provides spring installation and fall removal of docks and boat lifts.

Crane-Barge Service

A crane barge allows crews to perform seasonal service and waterfront work from the water, including properties where shoreline access presents challenges.

Boat Storage

Boat storage is available for customers needing off-season protection for their watercraft.

Best For

MSC Inc. Boat Lifts & Docks is suited to Central Wisconsin waterfront owners looking for premium dock and boat-lift systems combined with professional installation, seasonal removal, service and storage.